All Warburtons articles
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NewsWarburtons, Bakkavor, Lantmännen Unibake, and Biscuiteers name new hires
Four different UK bakery manufacturers have welcome new board members including appointments in senior sales and finance roles
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NewsMondi and Welton, Bibby and Baron partner on new recyclable bread packaging
Global sustainable packaging supplier teams up with Wiltshire firm to introduce new paper-based bread bags for the UK retail market
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Product NewsWarburtons rolls out Belgian waffles and sesame bagel thins
Bakery giant looks to tap into the growing popularity of waffles with new Pearl Sugar and Choc Chip varieties, while adding sesame to its thin bagels range
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Product NewsWarburtons bulks up Protein range with soft pittas and flatbreads
Both products are baked with a blend of pulse flours and linseed to offer eight grams of protein per item as well as being high in fibre and vegan
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NewsWarburtons and Morrisons include toppings in latest café crumpet giveaway
The bread giant and retailer partner once again on the ‘Ask for Ellen’ initiative, this time offering a choice of five toppings with free toasted crumpets over the summer
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NewsWarburtons reports highest profits in seven years
Easing of input cost inflation and improved cost management helped the bread brand almost triple its operating profit with turnover up by 17.4%
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NewsThe Artful Baker ceases trading due to inflationary pressures
Despite backing from Warburtons, the Dorset-based biscotti brand was liquidated after months of cash flow issues
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FeatureWhat are the UK’s top bread brands’ tactics for 2024 and beyond?
Discover how Warburtons, Hovis and challengers such as Jason’s Sourdough are handling the inflationary environment and reacting to changing consumer bread buying habits
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Product NewsWarburtons unveils Soft Pittas as latest gluten-free innovation
Bolton-based brand reveals significant investments over the next three years to meet demand for ‘versatile and convenient’ free-from products
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NewsFree Warburtons crumpet initiative returns to Morrisons Cafés for Easter
A third partnership between the bread and retail giants allows adult and children to receive a free plate of crumpets when asking for Ellen
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NewsWarburtons expands fleet with electric trucks and new vans
Four new 16-tonne electric trucks and two electric vans have joined the company’s delivery operations along with 38 new rigid box vans
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NewsBakery in review: the big appointments in 2023
New faces took the reins at major UK bakery businesses and trade bodies in 2023, with Warburtons, Genius and and Nairn’s among them
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NewsBakery firms and retailers pledge support for Coronation Food Project
ABF, Samworth Brothers, and Warburtons are among those to join the food redistribution project, which aims to provide more support to those experiencing food insecurity
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NewsWholemeal labelling: Will plant bakers have to rename loaves?
Industry chiefs have yet to respond after Defra said bread using white flour should not be marketed with the word wholemeal
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NewsMorrisons to give away free Warburtons crumpets at cafés
The ‘Ask For Ellen’ initiative, which saw 200,000 portions given out to UK families over the summer, returns for the half-term break
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NewsSamuel L Jackson is ‘Mad About The Bread’ in new Warburtons ad
The legendary Hollywood actor becomes the latest famous face to feature in a commercial for the Bolton-based bread brand
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Product NewsWarburtons adds toaster-friendly Soft Naans to range
Britain’s biggest bakery brand has invested £400m in innovation over the past decade, with Soft Naans the latest NPD to meet evolving consumer needs
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NewsWarburtons operating profit down 43% as inflation bites
Volumes remained strong but commodity inflation and driver shortages dent the bakery giant’s profits for its 2022 financial year
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NewsWarburtons and Morrisons to give away free crumpets
Bakery giant and retailer hope the scheme will ease pressure on parents during the school holidays
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Product NewsWarburtons extends range with Crumpet Thins
At 61 calories each, the slimmed-down bakery product is presented as an ideal option for those seeking a lighter breakfast or snack