Dawn Foods
Dawn Foods is a family-owned company that has been creating high-quality bakery ingredients and sweet bakery products for more than 100 years. From humble beginnings in Jackson, Michigan, USA, today Dawn Foods is a global bakery business, with a product portfolio of more than 4,000 products and employing nearly 4,000 people. We conduct business in more than 105 countries and operate in more than 57 locations worldwide.
From its BRC-certified, nut-free sites, including the company’s UK HQ in Evesham Worcestershire, Dawn Foods manufactures a complete range of sweet bakery ingredients, which are supplied into the artisanal bakery, foodservice, retail and food manufacturing channels.
Dawn’s products range from dry mixes, bases and concentrates, to wet goods such as icings, glazes and fruit fillings, as well as a broad selection of ingredients such as chocolate and flavourings. Dawn is also a distributor of Dobla® chocolate decorations into the UK market.
Promotional featureAll treats and no tricks for a profitable Halloween
With Halloween spending in the UK reaching over £1bn last year, this spooky time provides plenty of opportunities for bakers to tap into the demand for lower-cost treats as Dawn Foods reveals.
Promotional featurePractical steps to maximise sweet bakery sales
With the challenges of the current financial climate, bakers need to minimise production costs while maximising sales. Here, Dawn provides some practical tips on how to achieve this with clever use of sweet bakery ingredients.
Promotional featureFamiliar favourites and new tastes – the latest flavours in sweet bakery
Flavour is an integral part of the bakery experience, whether it’s a flavour that reminds us of childhood, a familiar place or experience, even travelling to countries we can only dream of. Dawn Foods looks at what is trending in bakery flavours and shares its thoughts on the ‘next big thing’ to explode into the market.
Promotional featureThe rise of Gen Z consumers – and their influence on bakery innovation
Gen Z consumers, immersed in a digital culture, have distinctive ideas and demands when it comes to food – and bakery is no exception. Dawn Foods explores how the younger generation is influencing innovation and trends in the bakery market.
Promotional featureJoin the donut innovation revolution
There is a growing donut market development, and the donuts have become a ‘canvas for innovation’. With brightly coloured icings, loaded toppings, and new formats, the donut is experiencing a renaissance, as Dawn Foods explains.
Promotional featureKeeping ahead of bakery colour and flavour trends, naturally
Bright colours, achieved with natural ingredients, are among the top features attracting consumers to bakery. Dawn Foods examines the latest colour and flavour trends and advises bakers on how to achieve them.
Promotional featureNo tricks only treats for bakers at Halloween
Halloween is the first significant event in 2020 that bakers will be able to get their teeth into post-‘lockdown’ and in the run-up to Christmas. Dawn Foods looks at the trends and opportunities it brings for bakers this year
Promotional featureEight global consumer trends bakers should know
Keeping your finger on the pulse of what’s new means bakers can keep up with consumer demand, develop new products and as a result, shape their business, even in the toughest of climates.
Promotional featureBakery flavours: what’s making taste buds tingle?
The baking industry sees many flavour trends through the years. Some stay popular over time, such as salted caramel, while others quickly come and go as tastes and trends change. So, what’s popular with consumers and what’s new on the horizon?
Promotional featureA bake for all seasons: trends to boost your sales
From consumer psychology to the backstory behind seasonal favourites, three experts show how tapping into past and future trends can draw interest and boost a bakery’s business