National Convenience Show floor shot

Source: William Reed

The UK Food & Drink Shows, which are held at the Birmingham NEC, have been postponed.

Due to take place on 12-16 April 2021, they have been moved to 5-7 July 2021. The exhibition is made up of six shows – Food & Drink Expo, Farm Shop & Deli Show, The Ingredients Show, Foodex, National Convenience Show and The Forecourt Show.

Organised by British Baker publisher William Reed, they bring together the worlds of food development, grocery, manufacturing, specialist retail, wholesale and foodservice.

Featuring more than 1,000 brands, the shows have been dubbed the “most important event of its type in 2021”.

“The Covid-19 pandemic has tested our business as it has the businesses of our exhibitors and visitors and we’re delighted we have managed to secure new dates in July at the NEC,” said Andrew Reed, Managing Director, Events & Exhibitions for William Reed.

“No one is better placed or more experienced to deliver safe and inspiring live events, and no other event in 2021 will have the laser guided sector focus, breadth of exhibitors, content and innovation. We look forward to the summer as a time of great celebration, of new ways of thinking, new products, new attitudes and a new start for our industry. We can’t wait to once again welcome exhibitors and visitors to the NEC in Birmingham.”

William Reed has worked closely with the Association of Event Organisers (AEO) in developing the industry-wide AllSecure Standards, designed to provide the highest levels of hygiene and safety, allowing its shows to operate effectively and safely according to government and local authority guidance.

Britain’s Best Loaf

The Britain’s Best Loaf competition was also due to take place at the shows in April.

This has now been moved to Monday 5 July and will see bakers pitch their loaves against each other as they compete for the ultimate title. There are six categories:

  • Gluten Free
  • Innovation
  • Plain Sourdough
  • Sourdough with Other Ingredients
  • White
  • Wholemeal

The 2020 competition saw Peter Cooks Bread secure the top accolade for its Wild Hops & Barley creation.

Entries for 2021 will open next month, so stay tuned for more information.