- Publication date: Wednesday 13 May 2025
- Editorial submissions deadline: Wednesday 22 April 2025
- Editorial contact: Amy North, amy.north@wrbm.com
The nation’s love of doughnuts shows no sign of slowing down, but the market’s operators are having to shift their tactics to make the most of the available opportunities. Over the past year, several operators have reemerged with renewed enthusiasm while others have reassessed and invested in their vision for the future.
This feature will explore how the doughnut market has changed over the past few years and what players are doing to keep shoppers coming back for more.
Key topics this feature will explore:
- How has the doughnut market performed over the past year and why?
- How is the doughnut market changing with regards to the types and size of businesses operating within it?
- Which players are winning? What strategies are they employing?
- Which players are struggling and why is this?
- What does this tell us about what consumers want from doughnuts and how they want to buy them?
- What are the top trends playing out in the doughnut market and what are the main influences behind these trends?
- What are the key flavours, toppings, and fillings to look out for in the future?
- What impact is social media, such as TikTok, having on the market?
- How are manufacturers, bakers and retailers tapping into the above trends? (Please provide examples if you have them).
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