All Jason's Sourdough articles
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NewsAllied Bakeries would close if merger with Hovis doesn’t go ahead, CMA finds
A merger between Hovis and Kingsmill owner Allied is unlikely to lessen competition in Britain, but concerns have been raised about the Northern Ireland bread market
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NewsEx-Hovis CEO Jon Jenkins named as new MD at Jacksons Bakery
Jenkins will join Jacksons in September with Adrian Hipkiss acting as interim manager for the bakery business in the meantime
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News‘Clean deck sliced white’ and shopping centres: Nick Ayerst on Gail’s plans for 2026
Managing director reveals Gail’s is looking to expand its presence in retail with a sliced white loaf while estate expansion will continue with new shopping centre locations on the horizon
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FeatureClean labels, fibremaxxing and a market reset: what’s next for wrapped bread?
The nation’s appetite for bread is thriving with an extra £160m spent on wrapped bread over the past year. So, what’s driving the growing appetite?
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NewsABF-Hovis merger fast-tracked by CMA
Investigation into the merging of two bread giants is moving straight to the in-depth phase, meaning a decision will be made by 24 June 2026
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NewsBrace’s Bakery drops Protein loaf amidst sourdough packaging update
Gwent-based manufacturer has introduced new paper packaging for its White and Malted Brown loaves as it gears up to roll out the products at 200 Sainsbury’s stores nationwide
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NewsTrade union finds wages are insufficient for majority of food industry members
A new report into the cost-of-living pressures facing Bakers Food and Allied Workers Union members has revealed that most are struggling to make ends meet
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NewsCMA sets deadline for phase 1 of ABF-Hovis merger inquiry
The Competition and Markets Authority is to complete its initial investigation into the Hovis takeover bid by Kingsmill owner Associated British Foods on 19 February 2026
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NewsStrategic spending: the baking industry’s biggest investments of 2025
We cast our eyes over the major capex and funding secured during the past 12 months aimed at ensuring future growth and stability at UK bakeries
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NewsJason’s Sourdough unveils plans to launch 100% wholemeal loaf
The UK’s third biggest bread brand revealed its NPD team has been busy developing a new loaf made entirely with wholemeal flour and therefore not requiring folic acid fortification
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Product NewsRevealed: British Baker’s top 10 bakery launches of 2025
There was innovation aplenty to keep the bakery market fresh and exciting in 2025, with crumpets, coffee slices, and indulgent cookies making the list
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NewsWrapped bread struggles as speciality bread wins over shoppers
Speciality bread is booming with shoppers splashing out £245m more on the morning goods, speciality breads, and wraps while wrapped bread falls by £64m
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NewsJason’s Sourdough overtakes Kingsmill to become Britain’s third biggest bread brand
Made by Geary’s Bakeries, the brand has rocketed up the bread charts as it aims to make “Jason’s a staple choice for more people, more often”
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Product NewsJason’s Sourdough expands into wholesale with Booker listing
Listing will help Jason’s access a wide range of trade customers nationwide, including independent retailers and foodservice operators
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Product NewsWildfarmed expands range with regenerative crumpets
Made with 100% Wildfarmed regenerative flour, the four-packs of crumpets are landing in Waitrose and Ocado and mark the firm’s first venture into morning goods
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NewsWaitrose introduces Ole & Steen pastries to in-store bakery line-up
The retailer is rolling out a range of sweet pastries from the Danish bakery brand at 35 selected stores and online as part of its BrandsNew innovation programme
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FeatureSeeds, spices, and surprises: the rise of ‘bread with bits’
Innovative bakers are packing breads with extra bits – such as seeds, fruit, and even chocolate – to meet growing consumer demand for loaves that deliver taste and nutrition
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NewsBaked goods star in Deliveroo’s 2025 list of top trending orders
A bagel from a family-run firm, a Jason’s Sourdough loaf, a Warburtons crumpet, and cake from Dougies Goodies are among the top trending Deliveroo orders this year.
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NewsCelebrate good times: dive into the excitement of the Baking Industry Awards 2025
Glamour, smiles, and celebration were abundant at black-tie ceremony which saw 14 worthy winners crowned
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InterviewFreshness, added nutrition, and clean label: inside Ocado’s strategy for bakery
Speaking at the British Society of Baking’s Autumn conference, Kerry Barker outlined the top trends the online retailer is looking to tap into with new listings over the coming year