Bakeries are looking to spread the love this Valentine’s Day with an array of affectionate treats.
Gail’s Bakery, Knead A Little Love and Primrose Bakery are among those to roll out a range of bakes such as heart-warming hampers, desirable doughnuts and rum-antic cupcakes.
Krispy Kreme, Doughnut Time and Costa Coffee have already revealed their plans for Valentine’s Day, tapping into trends such as doughnuts and online shopping.
Letterbox gifting and bitesize treats, meanwhile, were on for agenda for Lovingly Artisan, Waitrose and Paul Bakery.
Here’s our pick of the latest NPD for 14 February:
Scotland-based Bradfords Bakers has launched a host of Valentine’s goodies, from cupcakes to hampers.
The Belgian Chocolate Rose Cupcakes (£16.90/box of six) are made from a light Madeira sponge or rich chocolate cake. Topped with swirls of Belgian chocolate ganache or salted caramel frosting, they are hand decorated with Belgian chocolate flakes, raspberry crumble, cappuccino pearls, toffee crunch or tangy fruit purees.
For breakfast in bed, couples can try the Breakfast Tea Tray (£24.90). The selection, which is presented on a re-usable wooden tray, includes flaky croissants, white chocolate and raspberry muffins, breakfast tea bags, Columbian medium roast coffee, strawberry jam and marmalade.
Lovers can show their fun side with freshly baked ring doughnuts. Called Do-Nutty About You (£14.90/box of nine), they are dipped in white, milk or strawberry chocolate and decorated with a Valentine’s face or finished with chocolate shavings. Consumers can also personalise three doughnuts with a Valentine’s message.
Each treat comes with a card so shoppers can add a personalised note.
Gail’s Bakery has rolled out a range of chocolate-infused treats to share the love.
Its Chocolate Breakfast in Bed Hamper (£30) is filled with a freshly baked chocolate sourdough, organic orange marmalade, Quicke’s whey butter, two pains au chocolat, Daily Dose freshly squeezed orange juice and Gail’s House Blend Coffee.
The Hot Chocolate Afternoon Tea Hamper (£25) combines Islands’ 75% chocolate buttons which transform into hot chocolate, vanilla shortbread, two chocolate and cherry scones with Rodda’s fresh Cornish Clotted Cream and two flourless chocolate cakes.
For something a bit different, shoppers can opt for Hot Lip Biscuits (£1.90). They are made with dark cocoa powder and icing using natural colouring from purple carrots.
All products are available for takeaway in store or via the Gail’s Bakery website.
Knead A Little Love
Balham-based Knead A Little Love has unveiled a Vegan Valentine’s Day Doughnut Box.
Available for an rsp of £14, the indulgent box contains three new flavours.
It includes: a peanut butter cream filled doughnut with a vegan honeycomb; a pink raspberry and rosewater filled doughnut, topped with fresh raspberries; and a vanilla and goji berry filled doughnut topped with fondant hearts.
Decorated with edible rose petals and vegan chocolate coated strawberries, consumers can also personalise a message for a loved one.
Couples can order the Vegan Valentine’s Day Doughnut Box via the Knead A Little Love website.
Primrose Bakery has partnered with Bacardi Rum to launch a limited-edition cupcake & cocktails kit.
Its Bacardi Rum-antic kit (£30) gives best friends and couples the chance to personalise six rum-flavoured cupcakes with a heartfelt message.
Available in three varieties, the cupcakes are infused with Bacardi Coconut, Bacardi Raspberry or Bacardi Spice, the brand’s top selling rum blend. Each kit contains two of each variant.
“We hope this collaboration with Primrose Bakery will equip people with what they need to have a bit of fun and share the love this Valentine’s Day whilst also introducing some new fans to our portfolio of delicious and versatile flavoured rums,” said Marie Peyto, UK brand director at Bacardi UK.
Vegan cookie brand Floozie Cookie has launched an indulgent treat just in time for Valentine’s Day.
Called the Devil’s Food Cake (£3.50), it is stuffed with cookies and cream ganache and adorned with heart-shaped sprinkles.
The cookie is available for nationwide delivery or takeaway from its Covent Garden branch. Consumers can place their order via the Floozie Cookie website.