Birds Eye is jumping on the sourdough bandwagon with the launch of bakery-inspired artisan fish fillet products with bread and seed crusts.
The three-strong Artisan Style range of breaded fish fillets comprises German Pretzel crumb with sea salt, Sourdough breadcrumb with spelt seeds, and Wholemeal breadcrumb with seeds and grains.
Birds Eye said the coatings add extra refinement to meal times and the use of different breads and seeds adds taste and texture to the fillets.
They will be available in Morrisons from 7 October and Sainsbury’s from 27 October with an rsp of £3 for a pack of two fish fillets.
“The new Artisan Style coated fish range is a great addition to our current Captain Birds Eye line-up, taking an old favourite and coating it with a unique bread and seed crumb. We’re excited to not only provide a premium touch to shoppers’ meal times, but also help to excite their taste buds in a sophisticated manner,” said Steve Challouma, marketing director for Birds Eye UK.