Ginsters has revamped its branded sandwich portfolio for the summer - with 50% more products.
The new range has been developed in response to changing consumer demand, with new formats and flavours. The core range of sandwich skillets will have three distinct tiers: Deep Fill, Classic and Simply.
New fillings include new contemporary flavours such as houmous & carrot alongside more traditional consumer favourites, such as BLT, chicken & bacon and cheese ploughman’s.
A number of new formats will also be available, such as premium batch sandwiches, new flatbreads, rolls and salads.
The flatbreads range will initially focus on the exotic, with chicken & mango and sweet potato falafel & mango varieties, while the batch sandwiches available will be filled with roast beef & horseradish, salmon & cucumber and West Country cheddar ploughman’s.
Improved and new recipes have also been added to its wraps, paninis and toasties.
Ginsters said it was also hoping to attract new consumers to the brand with a new selection of salads, including layered West Country cheddar salad, coronation chicken rice salad, Moroccan chicken couscous and tuna nicoise.
Andy Valentine, head of brand marketing for Ginsters, said: “Building on the recent introduction of a new design across our best-selling savoury range, we are now embarking on a major overhaul of our sandwich range.
“With much clearer range tiering and an exciting line-up of new flavours and formats, the range refresh will offer retailers both the traditional top-sellers the brand is famous for, as well as contemporary lunchtime alternatives.”