Tesco has bolstered its free-from range with 30 new products including a confetti celebration cake and quiche Lorraine.
The NPD (see below) comes as research by the retailer revealed that one in 10 UK adults had cut gluten from their diet and a further one in 10 had removed dairy or lactose.
Of 2,000 shoppers polled, 10% who bought free-from items were doing so out of choice rather than because of any diagnosed intolerances, the data showed. The findings suggested the popularity of free-from alternatives was largely being fuelled by younger generations, with demand for dairy and lactose-free options rising most significantly.
Almost a quarter (22%) of 18–34-year-olds follow a dairy-free diet and one in five (18%) had adopted gluten-free diets, it added.
“With demand for free-from alternatives at an all-time high, Tesco has placed a huge emphasis on innovation within the category over the past few years, with a focus on developing the quality, breadth and flavours on offer to our shoppers – all at great value prices,” said Alison Stokes, Tesco product development manager for free from.
“Interestingly, the data shows that 12% of people who purchase free from food can no longer tell the difference between regular and free-from products, which just shows the advancements made in the category over the past few years.”
The latest sweet and savoury bakery items to hit the retailer’s free-from aisle include:
Dubbed ‘light and fluffy’, this vanilla flavoured sponge cake is filled with a strawberry flavoured frosting, raspberry jam and topped with colourful swirls and a sprinkle of edible confetti.
Free from: gluten, wheat and milk
Cinnamon and Raisin Bagels
These bagels are produced using the traditional New York style of boiling then baking to achieve a chewy bite, shiny surface, and soft internal crumb.
Rsp: £1.50 per four-pack
Free from: gluten, wheat, and milk.
Mature Cheddar Cheese Twists
Described as ‘super light’, these cheese twists are made with crisp golden gluten-free hand twisted pastry and mature vegan cheddar cheese and said to be best served straight from the oven.
Rsp: £2.25 per two-pack
Free from: gluten, wheat, egg, and milk. Vegan-friendly.
Ginger Nut Biscuits
These ‘spicy and fiery’ ginger nut biscuits are made with rice flour, gluten-free flour and soya flour.
Free from: milk, wheat, and gluten. Vegan friendly.
This smoked bacon and extra mature Cheddar cheese quiche is made with gluten-free shortcrust pastry case.
Free from: gluten and wheat.
Cheese & Onion Quiche
This quiche features Cheddar and red Leicester cheese with onion as well as eggs and single cream all served in a gluten-free shortcrust pastry case.
Free from gluten and wheat.
This steak pie is made with a gluten-free shortcrust pastry filled with chunks of beef in gravy.
Free from gluten, wheat and milk.
Tesco Free From Lemon Drizzle Cake Kit
This pack has all the ingredients to help home bakers make a lemon drizzle cake sans egg.
Free from: gluten, wheat, milk, and eggs. Vegan friendly.