Soft naan breads in a toaster with bowls of dips around it

Source: Warburtons

Warburtons has further expanded its product range with the launch of Soft Naans.

The naans are said to have a ‘soft, fluffy texture and an authentic taste’ and can be used as a meal accompaniment or even as an alternative base for homemade pizza. They can be warmed in the toaster in under two minutes creating what Warburtons describes as a ‘convenient and versatile accompaniment that works as part of any meal’.

Certified vegan, the Soft Naans are available now exclusively at Morrisons with a rsp of £1.50 for a four-pack. They will be rolled out to other retailers including Tesco and Iceland on the 4 September, Asda on the 25 September and later by Co-op.

“Consumers are always looking for different, more interesting meal options, which is why we continue to invest in expanding our product range. Our Soft Naans offer consumers a high-quality product that is convenient and versatile,” said Jonathan Warburton, chairman of Warburtons.

Warburtons Toaster Naans in packaging

Source: Warburtons

Warburtons has invested £400m in innovation over the last 10 years to now produce over 70 different types of products catering to all tastes, including consumers looking for new and interesting bakery products to make mealtimes more exciting.

This included a £56m investment programme in its manufacturing and distribution capabilities, which it announced in 2021, with new depots and a crumpet plant on the agenda. The plans also included an £18m thin bagels line at its Stockton bakery.

The Soft Naans follow the brand’s recent new product launches, which included Crumpet Thins, the expansion of the 21 Seeds & Grains line into Thin Bagels, and Gluten Free Fruity Buns. Jonathan Warburton had previously said that thin bagels had become “incredibly popular” since the company launched them in 2015, and believed there was further growth to come.

Despite the innovation, Warburtons reported a 43% dip in operating profits for the 52 weeks ending 24 September 2022, as commodity inflation and higher costs relating to driver shortages took their toll.