Ulrick & Short_resized

Bakery ingredients supplier Ulrick & Short has marked its 20th anniversary with a brand revamp and charity fundraiser.

Ulrick & Short has refreshed its branding to reflect its growth and core values, including a new colour scheme, revamped logo design and new strapline ‘Knowledge. Service. Experience’.

Andrew Ulrick and Adrian Short founded the ingredients specialist in 2000. Ulrick & Short is an international supplier with a head office and labs in the UK, an EU base in the Netherlands and distribution networks across Europe and Asia.

“Authenticity of service has been driven through the business, and giving our customers the best possible experience is entrenched in our culture. This care is something which comes about by carefully choosing the right people to fit into our culture and team,” said Short.

“Our team have an incredible depth and breadth of experience between them. We support customers in a very hands-on way, from kitchen concept through to factory production. This brand refresh re-emphasises these core beliefs.”

Ulrick & Short is also raising £20,000 for The Trussell Trust, a charity targeted at ending hunger and poverty in the UK by providing emergency food and support to people in crisis.

“The Trussell Trust is a fantastic charity and, unfortunately, the need for such charities is as high as ever. We wanted to take this opportunity to thank our team, customers and suppliers who have generously helped us raise money so far,” added Ulrick.

To help the ingredients specialist reach its goal, consumers can donate to its JustGiving page.

Ulrick & Short supplies bakery manufacturers with clean-label, gluten-free, non-GM and organic ingredients.