A new Cadbury production line has opened at Mondelēz International’s site in Birmingham as part of a £75m investment. 

Secretary of State for Business, Innovation and Skills Sajid Javid opened the new line on Friday (21 August) as the government pledged to make the Midlands “an engine for growth” for the UK economy.

The new production line at Cadbury is part of a major investment in Bournville, announced last year. It will make Cadbury Roses and Heroes assortments and Cadbury Dairy Milk bars.

The investment includes spend on equipment and people with a new training facility and benefits to apprentices and operators.

Mary Barnard, president of Northern Europe at Mondelēz International, said: “Our £75m investment into Bournville is not just about new machinery; it’s also about investing in the people who work here. We welcomed the opportunity for Mr Javid to visit our new training facility and meet with apprentices and operators to hear first-hand about the new skills, knowledge and qualifications they are gaining.”

Javid said: “I want every part of the UK to grow and do well. But for far too long, a lot of it has just been about the south east. The Midlands already has so much going for it, with great household names like Cadbury, so it has the potential and the people.”

Javid said the plan is to add £34bn to the Midlands economy by 2030 and create 300,000 more jobs.

Mondelēz International employs more than 4,000 people in the UK across nine sites.

Bournville 24-hour output:

  • 1.2 million Cadbury Creme Eggs
  • 5.5 million blocks of chocolate
  • 10 million assortment units (Cadbury Roses and Heroes)
  • More than 400 million Cadbury Dairy Milk Buttons
  • Over 1 million Wispa bars