Gail's Bakery in Waitrose - artist's impression

Source: Gail’s / Waitrose

Waitrose Canary Wharf is to become home to the first in-store Gail’s takeaway bakery.

Set to open on 6 June, the first-of-its-kind site for the brand will be 280 sq ft in size and serve up a selection of Gail’s bread, baked goods, and speciality coffee which have been prepared on site to take away. Like the rest of the Gail’s estate, the menu will change seasonally with current options to include cinnamon buns, croissants, sausage rolls, sourdough, and sandwiches.

In addition, customers will be able to order through the Gail’s click & collect service, and the site will also offer home and office delivery for its sharing ranges.

A bearded member of staff in a Waitrose apron stocks sourdough loaves onto a Gail's branded fixture

Source: Gail’s / Waitrose

A Gail’s bakery fixture in a Waitrose store

The opening comes just over a year after the businesses extended their partnership with Gail’s branded fixtures rolling out to 64 of the retailer’s stores. As part of this, Waitrose doubled the range of Gail’s sourdough loaves and other baked goods it stocked, with new additions including crackers, baguettes, bagels, and muffins. The retailer has been stocking Gail’s bread since 2010.

Notably, Waitrose Canary Wharf accounts for nearly 5% of the total Gail’s Waitrose sales. Nationally, sales of Gail’s lines within Waitrose stores are up 35% year on year.

“We are delighted to be opening one of our neighbourhood bakeries within the Canary Wharf Waitrose. We look forward to further strengthening our partnership with Waitrose and welcoming the community to our latest craft bakery,” said Gail’s MD Marta Pogroszweska.

Waitrose said the latest opening reinforced its commitment to enhance and improve its experience for customers and builds on its wider strategy to invest in stores through upgrades, refurbishments, and new openings.

“Building on our successful partnership with the launch of a new and innovative Gail’s bakery is hugely exciting,” said Nathan Ansell, customer director at Waitrose. “Synonymous with quality, expertise, and taste, Gail’s very much reflects our own core values and we know how much our food loving customers enjoy their products.”

Gail’s has been on a growth journey in recent years, having just surpassed a 130-store milestone with four new outlets to be added by the end of the month. Despite its rapid growth, Pogroszweska confirmed that the business would remain a place for “people who appreciate quality and craft”.

The bakery has been climbing the ranks of British Baker’s Bakery Market Report, securing 12th spot in the latest edition which was published late last month.