Chris Brockman, Mintel: ‘Baking in retail’

Chris will look at the wider bakery market, giving the latest sales data and trends from Mintel research.

During a 15-year research career, Chris has provided insight and consultancy services to many of the leading global food and drink producers and retailers. As market intelligence manager for a technical food consultancy, Chris led a team undertaking research on food ingredients sectors and tracking global innovation trends.

He also led a research team at an export market consultancy, identifying international business opportunities, with a particular emphasis on emerging markets, and devising market entry strategies.

Claire Nuttall, Thrive Unlimited: ‘Building a bakery brand’

Using her extensive experience of getting brands from inception to the supermarket shelves, Claire will offer insight as to why there has never been a better time to build a bakery brand. This will include a look at branding and how to get your products listed at a supermarket

Claire is a global FMCG insight and innovation expert, with 20 years’ experience in creating brand growth. She is also a columnist for The Grocer magazine.

Martyn Leek, editor, British Baker: ‘What the Bakery Market Report tells us’

Martyn will discuss the results of British Baker’s baking industry confidence survey and look at the trends shown in the annual BB75 tracker. He will also report on the businesses that are making headway. A journalist for 16 years and British Baker editor, Martyn has appeared on national television and radio and has spoken at key baking industry events.

INDUSTRY PANEL: ‘Price, product and place: how to trade in retail bakery in 2014’

  • David Smart, director Greenhalgh’s
  • Mike Holling, retail director Birds of Derby and executive director of the Craft Bakers’ Association
  • Jason Danciger, head of hospitality at Marks & Spencer

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