Tired Brits can now literally wake up and smell the coffee at Costa, after the chain announced a new initiative to allow customers to take power naps in its stores. 

The new ‘Costa and a Kip’ service will allow customers to book a 15-minute nap in stores aided by imported Japanese ‘ostrich’ pillows, which can be used to turn tables into personal ‘relaxation zones’.

Customers will be able to place their coffee order, let staff known when to wake them, using specially designed table clocks, and take a nap, before being roused with their drink.

The innovative new scheme has been launched to capitalise on research that shows people are most in need of a coffee ‘pick-me-up’ between 3pm and 4pm.

Clair Preston-Beer, chief operating officer at Costa, said: “Getting a good night’s sleep isn’t always an option with busy and hectic lifestyles.  

“Daytime power napping has been scientifically proven to boost productivity and relieve stress during the working day. Firms like Google and Nike already provide nap rooms for staff. With this in mind, we are bringing a similar concept to UK high streets with our ‘Costa and a Kip’ service.”

She added that early customer feedback about the scheme, which launched on 1 April, had been very positive.