Bake-off supplier Cuisine de France is to air a new regional TV commercial to raise awareness of its in-store bakery offer.

The campaign will run in Scotland and the south-west from mid-February to mid-March. It uses a 30-second advertisement and a 10-second advertisement, where a girl is pictured going into a store and enjoying the smell and taste of Cuisine de France products.

Marketing director David Girdler said the new advertising initiative is designed to increase brand awareness and drive consumers in-store. “It is a very exciting time for us as a business,” he commented. “We are investing heavily in the Cuisine de France brand in 2006; our aim is to achieve significant growth while maintaining a great relationship with our customers.”

Marketing support will also include point-of-sale material as well as swing signs

and posters.