Shopping Centre café operator BB’s Coffee and Muffins (Brentford, Middlesex) has developed a cranberry and white chocolate muffin for Christmas.

It contains real cranberries, white chocolate chips, and is topped with white chocolate curls. The company has also launched Christmas Crumble muffin – a mix of mincemeat, rum essence and spices with a crumble topping.

BB’s general manager Michele Young says: “We have introduced new boxes and in-store merchandising to encourage customers to buy muffins in bulk.

“Customers who buy three muffins, get the fourth free. We believe that this will help extend the BB’s muffin experience into the workplace and the home.”