Biscut brand Fox’s has said it will add value to the seasonal biscuit category with the launch of two Christmas selection boxes Fox’s Wonders and Fox’s Fabulously Special.
Rachel Moffatt, Fox’s brand sector director, said: "Fox’s is the number one seasonal biscuit manufacturer in the UK, with a 32% market share. We play a key role in the category, proven by last year’s Christmas performance, when we drove 22% growth in value in a flat market." All figures are from AC Nielsen.
Fox’s Wonders is being supported by a six-figure PR campaign, including a series of Christmas radio promotions on commercial stations, while a consumer campaign aims to raise awareness of both products through lifestyle publications.
Fox’s Fabulously Special 800g tin: RRP £9.99; Fox’s Wonders 400g tin: RRP £7.99