Fox’s has brought back its ‘biggest fan’ advertising campaign – Vinnie the Panda. Following on from the success of the first stint of TV advertising, a further £2m is being spent with the Vinnie campaign, with ads hitting our screens from 5 November.
“Fox’s sales increased by over £4.3m at RSV as a result of our advertising campaign,” said Mike Driver, Fox’s business sector director. “We also managed to attract new consumers, a high percentage of which are AB shoppers under the age of 35, which is fantastic news, not only for the Fox’s brand, but for the biscuit category as a whole.”
Vinnie the Panda will be back with a new TV advert, and a new message from Fox’s. There will also be new online and radio campaigns to support the brand.
The character of Vinnie was created by London based advertising agency Mother. According to Fox’s he has been designed to be a ‘highly connected’ Italian American ‘businessman’ from New Jersey - who wants everyone to know about his favourite biscuits brand from England.