The Apprentice winner Alana Spencer launches new cake brand

The Apprentice winner Alana Spencer has completed the transition to her cake firm’s brand from Narna’s Cakes to Ridiculously Rich by Alana.

Spencer confirmed the change on the Ridiculously Rich by Alana website and said she had “lots of exciting changes to come over the next few months”.

She later tweeted that the cake brand was “approximately two months off being able to supply wholesale”.

In December, Spencer was crowned winner of the 12th series of The Apprentice, securing a £250,000 investment and a 50/50 partnership with Lord Alan Sugar.

Ridiculously Rich has made six core products for the business: Belgian chocolate rocky road, crème brûlée brownie, gooey chocolate brownie, peanut butter fudge cake, salted caramel slice and sticky toffee flapjack – all with a retail price of £12.99 for six slices and £40 for 20 slices.

“The products have developed over the years and now comprise six well-loved products that are sold in delis across the country,” it states on the website.

“She [Spencer] also has a busy events calendar travelling the country bringing her scrummy goodies to a large number of food festivals and country shows.”

Spencer has been running trials for the new cake brand at the firm’s production site at Gower View Foods in Swansea and was recently seeking a pastry chef for the business’ site in Aberystwyth, Wales.

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