One of our friends in the South of Scotland has sent us an announcement of a novel fashion of advertising his bread. He announces to his customers and all others who wish to give his batch bread a trial feeling confident that his bread has no equal in the district that he will have 10 shillings in cash per day put into all his batch bread baked on July 1st, and continuing until July 7th. Everyone can have a chance to participate in this £3 to be given away in these six days, by purchasing a loaf at 2-3d. He merely asks as recognition of the genuineness of the ’Hidden Treasure’ that the prize winners at once communicate with him full their name, address and amount received. We may say at once that it is a method of doing business of which we are not enamoured. It is no more or less than a lottery, and the conduct of lotteries are illegal.
No comments yet