"I was utterly delighted on behalf of the whole company. We really felt like we had arrived on the bakery scene. I was surprised at how much media coverage winning the award generated. We had several articles in the local papers and were covered by local radio. The time spent entering has more than paid off by the publicity we received, especially if you consider how much it would cost to pay a PR company. The award has certainly helped raise our profile in the UK and was well received by our staff and head office in Canada."