Anthony Alan (Barnsley, Yorkshire) has developed a ‘healthier’ muffin under the Weight Watchers range, for which it holds the licence.

The range includes double chocolate chip, fruity blueberry and lemon and sultana vaieties.

The muffins are available in four packs or individuals (mini muffins in 12s and triple packs). The firm claims that sales of its Weight Watchers cakes grew by 11.6% for the year to January 1, 2006, and account for over 50% of sales of low-fat cakes in the UK.