National Cupcake Week is coming!

Don your apron; dust down your cake trays and get out your flour; British Bakers’ National Cupcake Week is returning bigger and better than ever for 2011. Running from 12 - 18 September, the event celebrates the nation’s love of the sweet bakery product and is designed to encourage craft bakers, cafes, coffee chains, convenience stores and supermarket in-store bakeries to promote the consumption and enjoyment of cupcakes among consumers and also celebrate their diversity and fun.

Included within the week will be a National Cupcake Week competition. To be launched within the 17 June issue of British Baker, the competition will reward four separate cupcake categories and ultimately crown an overall Cupcake Champion. Awards will be presented at a lunchtime awards event, providing a unique networking opportunity.

Keep checking the website for further updates on National Cupcake Week 2011 and to keep up to date with all the build up to the week


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