David Powell Bakeries, acquired by Rich Products (Kidderminster, Worcs) earlier this year, bakes up to 55 different products every day in its Fareham bakery.
The bakery takes a bespoke approach to new products and currently has over 100 muffin varieties, it says. Customers include coffee chains and retailers. Seasonality is a feature of the range. For example, the company has developed cranberry and orange; stollen; and fruit, choc and nut muffins for Christmas.
Inspiration for product development is taken from Mr Powell’s many trips around the globe where he sources speciality ingredients, unusual fillings or new toppings.