Spilling the blended beans

Marketers and packaging designers at the ready! If you’re currently making anything resembling a "luxury Belgian chocolate cake", then be prepared for the latest European labelling edict, which could give birth to a whole new cake category: the "luxury Belgian-chocolate-cake-manufactured-using-cacao-blended-from-multiple-origins-including-Ghana-Indonsesia-Togo-basically-wherever-we-can-get" it.

 

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