California Raisins has teamed up with Dawsons Bakery and Asda for a Christmas giveaway. Dawsons recently won the contract to supply all 13 Asda and Walmart stores in the East Midlands with locally produced goods, a number of which contain California Raisins.
The competition will run throughout these 13 stores, whereby boxes of Dawsons Indulgent Mince Pies will feature promotional stickers, giving consumers the chance to win a £1,000 holiday to California.
Dee Cassey, marketing manager for California Raisins in the UK, said: “We’re extremely pleased to be working with Dawsons Bakery in this promotion. We’re strong supporters of the baking industry and it’s great to see local produce in large supermarkets like Asda.”