A range of low-calorie gluten- and lactose-free cakes has been launched exclusively in Selfridges.

Star of Channel 4’s Cook Yourself Thin, Harry Eastwood has teamed up with American entrepreneur Ashley Maddox to launch Petit Pois, a range of cakes made using vegetables instead of butter and some of the sugar.

The cakes contain free-range eggs, 70% cocoa chocolate, real vanilla bean and unwaxed citrus fruit in four flavours: vanilla, chocolate, lemon and orange. Each cake has a very thin layer of icing and is topped with a little green marizpan pea. The firm claims that the vegetables continue to moisten and sweeten the cakes days after being made. The cakes are £5 for a box of two.