Iced biscuit specialist Biscuiteers has unveiled a new flagship boutique store in central London in January.
Biscuiteers Belgravia, in the luxury retail destination of Eccleston Yards, adds to the company’s existing stores in Notting Hill and Battersea.
The Belgravia boutique has been soft launched in time for Christmas, with an on-site icing studio opening in January. The studio will be visible to customers to see the ‘icing artists’ at work, with bespoke orders and personalised gifts available.
It will also be possible to book ‘DIY icing sessions’, where tips and tricks from the brand’s HQ, the Ministry of Biscuits in London’s Colliers Wood, will be shared.
The Belgravia boutique also features a prosecco bar, with Christmas-themed afternoon tea available until the full opening in January.
Available products for the soft launch include the Biscuiteers Christmas collection of hand-iced biscuits as well as other patisserie gifts including mince pies, macarons and Christmas cakes.