Rows of cupcakes in the back of a temperature-controlled van

Source: CoolKit / Lola’s Cupcakes

Lola’s Cupcakes has teamed up with temperature-controlled vehicle specialist CoolKit to develop a vehicle which showcases the bakery’s sweet treats while on the move.

The new concept build is a refrigerated conversion of a Maxus e-Deliver 3. The CoolKit-designed electrically powered body has large display windows at the rear of the vehicle and a viewing panel down each side to showcase the cakes onboard the van as they travel across London and beyond.

Lola’s Cupcakes delivers more than 20,000 cupcakes and 1,200 large celebration cakes to 40 locations every day from its west London manufacturing facility. Its stores are predominantly in London with other sites in Milton Keynes, High Wycombe, Birmingham, and Dorking.

The requirement for transparent viewing panels meant that the CoolKit team had to design bespoke bodywork to ensure required chiller temperatures could still be maintained when using an alternative material to a standard conversion.

Members of the Lola's Cupcakes team with the new vehicle

Source: CoolKit / Lola’s Cupcakes

Members of the Lola’s Cupcakes team with the new vehicle

“People are always asking if we have cupcakes on board our vans, so we thought that finding a way to showcase the product as it’s heading to its destination would be a clever way to advertise,” said Lola’s Cupcakes managing director Asher Budwig.

“We also attend a number of events. In the past we have set up tables but with this vehicle we can sell directly out of the van. And we can carry extra stock so that our drivers can sell to the public as they are out on deliveries as an additional revenue creator.”

The latest order marks the 17th vehicle from CoolKit for Lola’s Cupcakes, which first started working with the firm in 2018. CoolKit has also supplied Lola’s with two larger electric converted Maxus e-Deliver 9 vehicles this year.