Oggs co-founders Polly Trollope (left) and Hannah Carter  2100x1400

Source: Oggs

Oggs co-founders Polly Trollope (left) and Hannah Carter

Oggs has kicked off a crowdfunding campaign on the Seedrs platform to help support its mission to remove billions of eggs from bakery production.

The London-based, B Corp-certified company said has opened pre-registrations with the funds raised being used to unlock new manufacturing opportunities, as well as bolstering its plant-based bakery business.

According to Nielsen data from January 2024, Oggs is currently the UK’s largest plant-based bakery brand and egg alternative business. It was a finalist in the Sustainability Initiative of the Year category at last year’s Baking Industry Awards, and most recently rolled out Mega Caramel Cupcakes at Sainsbury’s Local and Asda stores, made with its patented Oggs Aquafaba product.

Highlighting the ongoing challenges faced by the UK’s £1.3bn egg industry, including price volatility, avian flu and supply chain pressure, Oggs said it was well placed to provide more sustainable, healthier alternatives to an ingredient that is believed to be essential across many applications.

Additionally, it noted the critical part that plant-based alternatives to eggs play in the reduction of scope 3 emissions – a key barrier to overcome on a manufacturers journey towards net zero, as identified in our recent sustainability feature. Egg is the eighth highest contributor to global carbon emissions, as per Poore and Nemecek consolidated data from 2018 (see table below).

Oggs claims its egg alternatives produce 72% less CO2 emissions than eggs. It revealed it is already working with some of the UK’s largest grocers, foodservice operators and manufacturers on egg reduction strategies, with the likes of Wagamama, Bill’s Restaurants and The Alchemist using its plant-based ingredients in menu items. 

Since being founded in 2019 by ex-strategy consultant Hannah Carter and former operations director Polly Trollope, Oggs has grown an average of 41% year on year with a target of £11m in sales by 2026.

“With the launch of our first Seedrs campaign, fans of OGGS finally have a chance to have own their cake and eat it too,” said Carter. “We’re so proud of the work done at OGGS so far; we’ve reduced the need for over nine million eggs, saving tonnes of CO2e in the process. But we’re just getting started.

“Our plan over the next few years is to make further inroads in egg reduction and removal policies across multiple industries. We’ve saved millions of eggs so far, but our goal is in the billions,” she added.

Pre-registration for Oggs’ crowdfunding campaign was launched on Seedrs on 4 March 2024, and lasts for two weeks.