The Puratos Group has announced the acquisition of Netherlands-based seeds and grains supplier Schobbers for an undisclosed sum.
Following the acquisition, the family-owned business will operate under the name Puratos Schobbers from its current base in Venlo. From here it supplies bakeries, confectioners, snack makers, the cereal and muesli sector and foodservice outlets with a range of seeds, kernels, flakes, ancient grains, and grits sourced from all over the world. The ingredients are cleaned, checked, roasted, and packed within its dedicated facilities.
Schobbers’ products will be more widely available now, according to Puratos, with innovation also set to accelerate thanks to the additional NPD resources and expertise of its new owner.
From Puratos’ perspective, welcoming the Schobbers team to its business ‘reflects its commitment to health and wellbeing’ in the baking industry. The company’s current range of premium softgrains and sprouted grains will be significantly expanded with Schobbers’ products.
“This really is an important moment for both companies,” said Bernard Bonjean, business category manager, grains & seeds at Puratos. “In our view, seeds and grains are one of the core drivers in bakery thanks to their healthy halo, and they’re a fundamental aspect of our health and wellbeing strategy, which this acquisition really enhances.”
Bonjean added that the synergies between the companies will unlock further growth and value for customers while also presenting supply chain advantages.
“Critically, with direct access to these important raw materials and better control over their supply chain, we’re also improving the sustainability credentials of these ingredients at Puratos,” he added.
There will also be sourcing benefits the other way round, according to said Sjoerd Schobbers, co-owner of the business until today (25 October 2021). “Being part of a larger, like-minded organisation ultimately benefits our customers and consumers alike. All of us at Schobbers are looking forward to the next stage in our growth as part of Puratos.”