Seriously Low Carb brand founder Andy Welch talks in a promotional video shot at their Hemel Hempstead production site.   2100x1400

Source: Srsly Low Carb

Srsly Low Carb founder Andy Welch talks in a promotional video shot at their Hemel Hempstead production site

Ketogenic bakery specialist Srsly Low Carb is kicking off a crowdfunding campaign tomorrow (Friday 29 September) to support its continued growth.

The investment drive from the Hertfordshire-based business had a soft launch on the Seedrs platform, with the initial target of £200k already surpassed. At time of publication, 173 investors have pledged a total of £225,857.

Srsly Low Carb, pronounced ‘Seriously’, secured £500k from the East of England Regional Loan Scheme earlier this year to help expand its business.

According to the brand, which was previously owned by holding company Keeto Life, the new funding will be used to prioritise its next stage of product innovation. Naan bread and pasta are set to be launching soon, adding to the brand’s range of bread, rolls, wraps, pizza, jam, condiments, and ready meals, which are all low in carbs and sugar but high in fibre and protein.

The investment is also to be used to support an export push, with the company having just announced a deal with Gourmet Foods International to distribute its frozen pizza range (such as its newly introduced Mighty Meat Free Pizza) to supermarkets across the US.

Seriously Low Carb pizza range

Source: Srsly Low Carb

In addition, Srsly Low Carb said it was looking to follow up on its recent approval to be a national NHS supplier with a full sales roll-out targetted for visitor and staff cafes in regional NHS trusts. It will also continue pivoting from its online sales success into bricks & mortar retail, noting it has a “well-known food hall and a major supermarket” in the UK currently trialling its bread and pizzas ahead of an imminent launch.

Business highlights for Srsly Low Carb posted on the Seedrs page include £6.5m in total revenue since its launch in June 2019, marked by an 79% repeat order rate and 35% subscription rate. The firm reports a pre-money valuation of £8.1m and a share price of £2.81, with 2.63% equity offered to investors.

Supporting the crowdfunding campaign is a video featuring Srsly Low Carb founder Andy Welch, who details the company’s journey starting with his training for Ironman Triathlon competitions. Welch and his colleagues are later seen discussing various aspects of the business including several scenes shot at its current production unit in Hemel Hempstead – its third site after repeatedly moving to deal with increasing orders.

Watch the video here: