Signature Flatbreads brand Deli Kitchen has rolled out new savoury and sweet brioche-style wraps.

The sweet and savoury wraps are made with vegetable oil spread, making them vegetarian and vegan-friendly. They combine the buttery sweetness of French brioche with the softness and versatility of a Mexican tortilla, said the company.

The wraps were aimed at answering the consumer need for new and exciting bakery products to alleviate mundane mealtimes, it added.

The launch will be supported by a marketing campaign with above-the-line advertising, in-store point-of-sale and a social media campaign.

“Our Deli Kitchen brand leads the way in product innovation within the bakery sector and this is demonstrated by the success of this latest launch and securing a new listing at Tesco,” said David Laurence, managing director at Signature Flatbreads.

The wraps are available in Tesco stores nationwide for £1.35. The retailer is also stocking Deli Kitchen Greek Flatbread for £1.35.