Food-to-go brand Honest Crust has launched two Christmas limited-edition sandwiches created by FareShare charity chefs.
The two sandwiches are Festive Brunch, made with smoked salmon, spinach, egg mayo and dill; and Turkey Dinner with cranberry sauce and stuffing. They are being sold at Londis, Budgens, university student unions and The Royal Voluntary Service.
“Honest Crust is thrilled to have been able to work so closely with the people who work tirelessly to turn unloved, surplus food into delicious meals for thousands of people,” said Alasdair Johns, head of brand and category at Honest Crust.
“We hope customers with similar beliefs and values will enjoy the products and get behind the cause – to be inspired to raise money and volunteer if they can.”
Community chef Rosie Radford, from Cheltenham Open Door, and Jessie and Jill Carter, owners of Pulp Friction smoothie bar project, work for their charities all year-round using ingredients delivered by FareShare.
The non-profit organisation redistributes surplus food to charities supporting vulnerable people, from school breakfast clubs to food banks.
“They do so much vital work and we wanted to highlight specific charities they help, which is why we asked Rosie, Jessie and Jill if they’d like to come along to our bakery and devise these festive sandwiches for us,” added Johns.
Honest Crust has also launched a series of recipes on its website, offering ideas donated by charity chefs across the UK.
The recipes include ‘Leftover Pudding Pud’ to use up panettone and other Christmas desserts, as well as soups and pizzas.
“These recipes developed by Jill, Jessie and Rosie highlight the fantastic work FareShare community chefs are doing every day in turning surplus food into delicious nutritious meals, that they offer alongside life changing support services,” said Alyson Walsh, commercial director at FareShare.
“It’s great to see them recognised in this way by Honest Crust, which, over the course of the year, has enabled FareShare to provide 200,000 meals to people in need.”
Honest Crust was launched in September 2018 by food manufacturer Samworth Brothers, with the catchphrase ‘Eat Good, Do Good’.
L-R Jessie Carter, Rosie Radford, James Wood, Jill Carter