Nostalgia inducing doughnuts, indulgent cookie cups, and a host of cheesy mini bites have been rolled out for summer 2026 by Marks & Spencer.
The retailer’s line-up spans both its food stores and cafes, with a range of bakery inspired beverages including an Almond Croissant Latte and Custard Cream Milkshake.
Custard creams are a common theme throughout the range, tapping into demand for retro sweet treats, with a Giant Outrageously Chocolatey Milk Chocolate Coated Custard Cream among the NPD. The retailer has also built on the success of its Dunked N’ Loaded doughnuts with summery versions.
“Sweet treats like our stunning new Dunked N’ Loaded Doughnuts and Cookie Cups are great for Instagram, but they are also really delicious and expertly developed,” said Annette Peters, head of trends & innovation at M&S Food.
“We have a brilliant combination of individual treats that you can pick up for some personal indulgence – think of it as ‘a treat for me’ – but they are also big enough that you can definitely share them too.”
Dive into the summer fun below:
Dunked N’ Loaded Custard Cream Doughnut
Made using M&S’ signature fluffy dough recipe, the doughnut is generously filled with custard cream biscuit crème and topped with a milk chocolate glaze and custard cream biscuit crumb. Crowning it all is a white chocolate and vanilla topping with a decorated milk chocolate plaque. It’s been joined by Strawberry & Matcha and Strawberry & Cream and Lemon Meringue versions. They’re available from the chilled desserts aisle as they’re made with fresh British cream.
Price: £3
Pistachio Big Daddy Cookie Cup
Building on the success of M&S’ Big Daddy chocolate bar, this cookie cup pairs a chewy chocolate chip base with a smooth white chocolate cheesecake and pistachio crème filling, all finished with salted caramel sauce, milk chocolate chunks, and pistachio pieces.
Price: £3
Dinky Cheese & Onion Pain au Fromage
Like a pain au chocolat but filled with cheese, these all-butter puff pastry bites are stuffed with tangy extra mature cheddar and onion. M&S has dubbed them ‘life-changing when warmed’ but just as tasty if enjoyed cold at a picnic.
Price: £4, 125g
The Hot Pepp’ Pie Detroit-Style Pizza
Tapping into the trend for deep dish Detroit-style pizza is the Hot Pepp’ Pie. The thick, fluffy base is loaded with mozzarella, extra mature Cheddar, pepperoni and roquito pearls for a spicy finish that’s complete with a hot honey drizzle. A Cool Marg’ Pie – loaded with mozzarella & extra mature cheddar, with stripes of tomato marinara & a basil & lemon mascarpone sauce – is also available.
Price: £7.50
Chunked N’ Loaded Custard Cream Cookie
Described as ’indulgent, nostalgic and generously loaded’, a rich, all butter cookie inspired by the classic custard cream. Packed with white chocolate buttons and M&S custard cream biscuit shells for that instantly recognisable flavour.
Only 7 Ingredients Seeded Sliced Sourdough
Part of the retailer’s ‘Only… Ingredients’ range, this sourdough is made from wheat flour, malted wheat flour, fermented wheat flour, sunflower seeds, spent grains, water, and salt. An Only 5 Ingredients White Sliced Sourdough has also been added to the line-up.
Price: £2.25
Birthday Cake Cookie Cup
Described as the ‘fun and fruity one’, the Birthday Cake Cookie Cup features a chewy white chocolate chip cookie, filled with white chocolate cheesecake and fruity strawberry jam, topped with vanilla flavour sponge and sprinkles.
Price: £3
Mini Ham Hock & Cheddar Scones
These little savoury scones feature Barber’s Cheddar and are filled with succulent honey-and-mustard-glazed pulled ham hock, and a rich creamy mature cheddar sauce.
Price: £5 per four-pack
Rhubarb Gooey Middle Teacakes
Move over Tunnocks, there’s a new teacake on the scene tapping into the flavours of summer. It sees a vanilla-flavoured biscuit base, fully coated in smooth, creamy milk chocolate with a soft rhubarb curd and fluffy mallow in the middle.
Price: £1.75 for six-pack
Chocolate & Pistachio Tart
Crisp all-butter chocolate pastry, filled with a salted pistachio & kadayif pastry filling, topped with a milk & dark chocolate ganache.
Price: £5.25
Japanese-Style Milk Bun Sliders
Following the popularity of M&S’ Japanese-Style Milk Buns and Hot Dog Buns last year, these sliders are soft and pillowy, made using a Tangzhong method with whole milk and butter. They’re finished with a glossy egg glaze.
Price: £2 for six-pack
Dinky Muffin Bites
Another picnic perfect option comes in the form of these Dinky Muffin Bites. Available in either Cheese & Onion or Cheese & Chorizo, they’re made with extra mature cheddar and Red Leicester.
Price: £4, 200g
BBQ Pork Sausage Rolls
Give your picnic a hit of smoky flavour with these all-butter puff pastry rolls. Filled with outdoor-bred British pulled pork and smoked bacon in a barbecue sauce and finished with paprika flakes, it’s full of flavour.
Price: £3.85 per four-pack
Spanakopita Pocket Pie
Part of a trio of pocket pies which can be eaten hot or cold, this Greek-inspired handheld savoury sees all-butter puff pastry filled with spinach, feta cheese, mint and parsley. The line-up is completed by a Chicken Fajita Pocket Pie and Margherita Pizza Pocket Pie.
Price: £3.25
Bacon & Chilli Jam Crowns
Part of the premium Collection range, these hand-crafted all-butter puff pastries are filled with smoked bacon and chilli jam, topped with a seasoned cherry tomato.
Price: £3, 80g
M&S Café innovation
Barbecued Pulled Pork Flatbread
M&S has overhauled its café menu for summer, with the flatbreads proving so popular at other times of year they’ve been given another seasonal spin. This one is filled with 11-hour British slow-cooked pulled pork, with pickled red onions and Monteray Jack cheese.
Price: £7.50
Cake station
There’s a host of new cakes on the menu at M&S Cafes, including a Vegan Lemon & Blueberry Bakewell Slice (£3.25), Raspberry Clotted Cream Muffin (£2.25), and a Pistachio & Lemon Bundt Cake (£3.75).
Almond Croissant Latte
While not a bakery item, this drink certainly takes inspiration from them. It sees House Blend espresso blended with milk and almond croissant flavour syrup, topped with whipped cream and crispy pastry flakes.
Custard Cream Milkshake
Another classic bakery item made drinkable. The Custard Cream Milkshake is made with British whole milk and custard cream syrup topped with an M&S Extra Cream Custard Cream.
Iced matcha
M&S is also jumping onto the matcha and iced drinks bandwagon with a duo of iced matcha – a mango one and strawberry shortcake one. The Iced Mango Matcha features Perfect Ted Matcha, oat milk and mango purée while the Iced Strawberry Shortcake Matcha with jammy strawberry purée topped with biscuit crumbs and served over ice. Customers can also personalise their matcha with everything from pistachio to custard cream, vanilla or caramel flavours.
No comments yet