All Seasonal articles
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FeatureSeason’s eatings: bakery and coffee chains reveal Christmas NPD
A round-up of new festive treats from Caffè Nero, Costa, Creams, Gail’s, Greggs, Pret and Wenzel’s
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FeatureSlice of life: how sweet flavours are transforming Britain’s sarnies
From strawberries and cream to apple crumble, a quiet revolution is taking place in the sandwich chillers of UK supermarkets
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FeatureS’mores Iced Cream Cake and Prawn Toast Cones: M&S unveils Christmas bakery range
The retailer gives the ‘picky bits’ trend a Christmas twist and reveals the flavours set to dominate the festive season
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Product NewsFestive fancies: Britain’s bakers unveil Christmas themed NPD
Our round-up of Christmas products includes seasonal innovations from Cake Box, Country Choice, Fiona Cairns, Pidy, McLaren’s, Mr Kipling and more
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FeatureComfort and joy: top bakery trends under the Christmas tree in 2026
From elevated nostalgia and trending new flavours, including Eastern influences, to twists on festive classics and new bite-sized formats, we delve into the bakery trends playing out this Christmas
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Product NewsMini beef Wellingtons and amaretto mince pies: Co-op unveils Christmas 2026 bakery range
Bite-sized takes on British nostalgia and some global influences are featured in the Co-op line-up of new bakery items for Christmas
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Product NewsChristmas bakery ranges 2026
Festive bakery offerings are being unwrapped by major retailers and brands as they look to spread comfort and joy to one and all this Christmas
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Product NewsPistachio panettone and langoustine en croutes: Sainsbury’s unwraps Christmas 2026 bakery range
The retailer has elevated classic festive bakery formats with the likes of on-trend pistachio, responsibly sourced seafood, and lashings of chocolate and caramel
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Product NewsBone appétit: sweet bakery treats launched for Halloween 2026
The graveyard full of innovations range from dastardly doughnuts and cursed cupcakes to spooky cookies, monstrous macarons, and bone-chilling biscuits
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Product NewsLobster vol au vents and pistachio mince pies: Waitrose reveals Christmas 2026 bakery line-up
The retailer has blended nostalgia with global flavours and luxurious ingredients for its bakery line-up for the festive season
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NewsTop bakery flavours for autumn and winter 2026 revealed
Warming, spiced flavours, including salted caramel, brown butter, and pumpkin spice, dominate the list of British Bakels’ top flavour predictions for the colder months
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Product NewsRed velvet yule logs and jewelled mince pies: Tesco reveals Christmas bakery line-up for 2026
Chocolate, caramel, and hazelnuts are in abundance in the retailer’s festive bakery range with jewelled mince pies, molten chocolate puddings, and even chocolate & hazelnut sourdough unveiled
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Product NewsGingerbread doughnuts and sticky toffee trifle: Morrisons unwraps Christmas bakery 2026
Beloved festive flavours and formats reign supreme in Morrisons Christmas range with gingerbread, sherry trifle, and sticky toffee pudding featuring in its bakery line-up for 2026
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Product NewsAutumn bakery items unveiled at Costa, Greggs, Pret, Starbucks, and Subway
Cosy bakery creations ranging from warm ciabattas and toasties to sweet treats embracing seasonal flavours have been launched on food-to-go and coffee chain autumn menus
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Product NewsFrom loaded buns to sausage rolls: Tesco and M&S unveil new bakery products
Tesco has unveiled indulgent sweet and savoury bakes that draw on seasonal flavours, while M&S has rolled out a selection of savoury pastries to its in-store offering at Foodhalls
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Product NewsSweet sensations: latest NPD in cakes, biscuits, and desserts
Fox’s Burton’s Companies, McVitie’s, Bun House, Brioche Pasquier, and Flapjackery are among businesses that have rolled out new products in recent weeks
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Feature SynopsesOctober 2026: Christmas
What are the biggest trends in bakery this Christmas? This feature will find out!
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NewsWaitrose reports soaring sales of Japanese-style milk buns
A viral trend in Japanese-style milk buns has seen it take on brioche as a premium burger bun of choice this summer, according to the retailer
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InterviewRise and shine: how Cornish Bakery is reshaping the bakery landscape
As the independent chain launches its new Rise concept, the leadership team explain their thinking behind the blurring of lines between bakery, coffee shop, and casual dining
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NewsEntries encouraged for UK’s first-ever Gingerbread House Festival
Bakers of all ages from across the nation are invited to enter the inaugural event in Cumbria this November, with cash prizes given to category winners

















