All Seasonal articles
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Product NewsOn-the-go ho ho: brands unveil festive sandwiches for Christmas 2025
All the Christmas meal favourites are being wrapped up into on-the-go bakery presents this festive season, although some companies are showcasing innovation including in bread carriers
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Product NewsThe more, the merrier: 10 more bakery suppliers unveil Christmas treats
From cookies and cakes to brownies and bao buns, the seasonal innovations feature inclusions such as pistachio, dulce de leche, cranberries, and gingerbread
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NewsTreat-seeking Gen Z shoppers drive growth of Waitrose in-store bakery
Retailer reveals how shoppers aged 35 and under are helping boost its ISB category by demanding trend-led bakery products as well as freshness and convenience
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Product NewsFestive rainbow of pastries, puddings, and party food: Aldi reveals Christmas 2025 range
Vegan-friendly pastry parcels, cheese and ham scones, pistachio tiramisu, and even mince pies for dogs – Aldi has been busy baking up innovations for the holiday season
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Product NewsDelice de France unveils twists on festive favourites in winter 2025 range
Christmas Pudding Baked Cheesecake, Spiced Stollen Muffins, Mince Pie Slices, and Christmas Cracker Rolls are among the limited-edition launches from the bakery supplier
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OpinionFive ways for retailers to drive biscuit sales in the ‘golden quarter’
Fox’s Burton’s Companies trade marketing director David Hebson shares his top tips on boosting biscuit sales across the busy period towards the end of the year
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Product NewsEdible trees, wreaths, and more: Morrisons unveils Christmas bakery range
The retailer is utilising seasonal flavour trends like berries and caramel, twists on classic Italian, French and German recipes, and embraced cusines from Asia and Mexico
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NewsSupermarket panettone sales halved since 2021
Data from Circana shows that unit sales of panettone have fallen by more than 330,000 from Q4 2021 to Q4 2024, but stollen is experiencing a surge of interest
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Product NewsSeason’s eatings: 10 bakeries unveil products for Christmas 2025
Doughnuts, pies, brownies and cookies are just a few of the products being given a festive twist this year
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Product NewsFrightful fancies: bakers unleash new products for Halloween 2025
Biscuits, cupcakes, doughnuts, and steamed buns are among the baked goods that have been given Halloween makeovers
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Product NewsGingerbread and chocolate galore: Asda unwraps Christmas bakery range for 2025
Ginger & chocolate panettone, Florentine topped mince pies, and candy cane yule logs are among the latest yuletide innovation to be rolled out by the retailer
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FeatureBaking in a winter wonderland: top trends for Christmas 2025
From pimped up sandwiches and ’brown’ flavours to twists on traditions and free-from, we dive into the bakery trends for the upcoming festive season
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Product NewsFrom gingerbread & maple to double-dip wraps: Co-op rolls out Christmas 2025 range
The convenience retailer has tailored a range of party food, starters, mains, food-to-go, desserts, and sweet treats to cover the festive moments during Christmas and Twixmas
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Product NewsCursed creations: sweet bakery innovation for Halloween 2025
It’s been all sweet and sinister at bakeries, with NPD teams witchcrafting the likes of creepy cakes, blood-curdling brownies, dastardly doughnuts, and more
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Product NewsChristmas bakery ranges 2025
Christmas is in full swing as major retailers and brands unwrap their bakery ranges for the 2025 festive season
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NewsCaffè Nero, Costa, M&S Café, Pret, and Starbucks roll out bakery NPD for autumn
Pugliese flatbread, hot honey and Marmite toasties are among the treats set to tempt shoppers this season
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NewsPies, wellingtons, and en croute: M&S has Christmas 2025 wrapped up
Turkey & Stuffing Pie, Scallop en Croutes, and Fillet of British Beef Wellington feature in the retailer’s festive fare
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Feature SynopsesGail’s and Paul Bakery unveil autumn menu NPD
The seasonal treats include a squash & chipotle sourdough sandwich and an apple crumble éclair
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Product NewsWagyu pie, curry sandwich, and a yule lodge: Waitrose reveals Christmas 2025 bakery range
Take an early look at the Waitrose Christmas food range, which includes some spectacular festive treats
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Product NewsGreggs unveils £5 lunchtime meal deal and new products for autumn 2025
Food-to-go giant adds main, drink, and side meal deal to its offering as it rolls out autumnal NPD including a Chicken Fajita Bake