All Seasonal articles
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Feature
Which trends are heating up bakery in summer 2024?
A summer of sport means there are opportunities aplenty for bakers to boost sales while the sun is (hopefully) shining. So, what trends will help keep sales hot?
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News
‘For France’s Sake’: St Pierre to hit TV screens for first time with playful ad
Brioche specialist brand is running its first above the line marketing campaign featuring tongue-in-cheek ads during the peak summer sales period
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Product News
M&S extends in-store bakery and café ranges
Retailer unveils a trio of rolls at its in-store bakeries including seeded, olive, and cheese varieties, which are said to be made using traditional bakers’ techniques
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Product News
Waitrose rolls out new quiches, pastries and more for summer 2024
Recipes featuring the best of British with a twist plus some holiday destination inspirations are among the retailer’s bakery NPD line-up
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Product News
Caffé Nero launches Italian-inspired menu for summer 2024
Coffee brand aims to bring a slice of Italian decadence to UK shores with a trio of sweet bakery NPD including the TikTok trending Maritozzi Bun
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News
Mathiesons bakery improves stollen production with new VMI Mixer
New machine helps raise production rates up to 12 tonnes a week, enhancing the firm’s supply of sweet bakery ranges to major retailers across the UK
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Product News
Greggs reveals new menu items for summer 2024
Flatbreads stuffed with Mexican beans or pesto chicken have been added to the menu alongside a Bakewell muffin and ready-to-drink lattes
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Product News
Costa unveils new menu for summer 2024
Coffee giant has added filled flatbreads, a plant-based wrap and cake, and indulgent sweet treats to its menu for the warmer months
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Product News
Higgidy unveils new quiche and campaign with British Hen Welfare Trust Partnership
A Garlic-Roasted Broccoli & Vintage Cheddar Quiche has been added to Higgidy’s line-up and will be promoted as part of the ‘Higgidy helping of scrumptious’ campaign
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Product News
Spring bake: retailers unveil new bakery items for Easter 2024
Retailers combine hot cross buns with loaves, panettone, and even roast chicken as part of their seasonal line-ups which also include cupcakes, crumpets, and more
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Product News
Bakers unveil cakes, doughnuts, and more for Mother’s Day 2024
Bakers have been busy whipping up sweet treats ahead of Mother’s Day with layer cakes, indulgent doughnuts, beautifully crafted biscuits, and macarons on offer
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Product News
Supermarkets reveal hot cross bun ranges for Easter 2024
From classic British desserts to cheesy and spicy combinations, there’s a raft of new hot cross bun flavours springing up on supermarket shelves this Easter
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Product News
Costa unveils new menu for spring 2024
Costa has unveiled a raft of new bakery items for spring 2024, including a KitKat Muffin, Mini Egg Cookie, and Chicken ‘Nduja Toastie
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Product News
Eight bakery items launched for Easter 2024
From Cadbury Mini Eggs Cookies to Simnel Cake, intricately decorated biscuits to decadent brownies, we round up the seasonally sweet bakery NPD
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Feature
Easter 2024: a gift basket of bakery trends this spring
Expect to see retro flavours, vibrant décor, and chocolate galore in the bakery category this Easter as well as the continued expansion of hot cross buns
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Product News
Doughnuts, tarts, biscuits and more for Valentine’s Day 2024
Forget flowers, bakers are helping the nation say ‘I love you’ with doughnuts, tarts, biscuits, cupcakes, and more this Valentine’s Day. There’s even the ‘ultimate pastry alternative to clichéd chocolate boxes’ in Greggs’ luxuriously packaged selection box of savoury bakes. We check out the array of amorous offerings looking to ...
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Product News
Craft bakeries present Christmas 2023 offerings
From a twist on traditional mince pies to a humongous 2kg panettone, craft bakery chains across the UK unveil their festive treats
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Product News
10 more bakery treats launching for Christmas 2023
Britain’s bakers are offering new twists on mince pies, yule log and even pigs in blankets to tempt shoppers this Christmas
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News
Christmas Feast Rescued Box unveiled by Earth & Wheat
The new box from the wonky bread subscription service contains bakery items along with a selection of festive vegetables and fruit
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Product News
Caffè Nero, Pret and Starbucks reveal menus for Christmas 2023
Festive sandwiches and sweet treats with trending seasonal flavours are among the new items unveiled by some of the nation’s largest coffee shops