Morrisons is expanding its in-store bakery (ISB) and Market Street’s Cakeshop line-up with a raft of new products, including giant bourbons, jumbo muffins, and filled croissants.
The new products embrace on-trend flavours such as caramelised biscuit and pistachio, as well as enduring combinations of chocolate and caramel.
Take a closer look at the NPD here:
Giant biscuits
A giant take on the two popular British biscuits. Morrisons Giant Caramelised Filled Biscuit combines the classic vanilla-flavoured creamy filling with notes of rich caramel, while the Giant Chocolate Filled Biscuit offers a chocolate buttercream filling inspired by the fan favourite Bourbon.
Price: £2, pack of two
Caramel doughnuts
Morrisons is embracing the continuing popularity of caramel and chocolate combinations with a duo of new products – a Caramel Filled Doughnut and Cookie with Caramel Chocolate Cup Filling. The former sees a chocolate covered ring doughnut halved and filled with a sweet caramel and cream filling. The chocolate cookie is topped with caramel chocolate cups and a drizzle of caramel sauce.
Price: £1.50 each
Loaded brownies
The retailer is taking the classic brownie to new heights with a trio of variants up for grabs. There’s the Rainbow Bean & Chocolate Sauce one (pictured), as well as a limited-edition Bourbon, Fudge & Caramel Sauce version as well as a Caramel & Chocolate Cup option.
Price: £3, pack of four
Filled croissants
Morrisons has dubbed its filled croissant as its own take on the viral sando to deliver a sweet, buttery, and fruity treat. The croissants come in two flavours, filled with Jam, Cream & Raspberry and Almond & Jam.
Price: £1.50 each
Jumbo muffins
Part of Morrisons premium own label The Best range, these muffins are available in four flavours – Belgian Chocolate, classic Victoria Sponge, zingy Sicilian Lemon, and sweet Cherry Bakewell. The muffins are filled and topped for added texture and flavour.
Price: £2, pack of two
Doughnuts
Morrisons has expanded its doughnut line-up with the on-trend flavour of pistachio as well as some bright and colourful new additions. The pistachio ring doughnuts are filled with pistachio crème and topped with pistachio pieces. It has also added Pink Square and Yellow Fruity options to its offering.
Price: £1 for two pack or 60p each (pink and yellow), £1.50 for two or £1 each (pistachio)
Focaccia rolls
Looking to tap into demand for speciality breads, particularly flavoured ones, Morrisons has rolled out two types of focaccia rolls – one packed with Halkidiki olives, and the other with sea salt and rosemary (pictured).
Price: £1, pack of two
Caramelised biscuit cake
Described as a ‘standout’ addition to Morrisons dessert line-up, the Caramelised Biscuit Cake has a dense texture and smooth creamy finish. Each slice has layers of vanilla sponge cake and frosting finished with caramelised biscuit paste and caramelised biscuits.
Price: £1 per slice
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