A chocolate bread roll, doughnuts flavoured with Caribbean fruit, and a range of summer cupcakes are among the new products gracing the nation’s shelves.
From specialist bakeries to the biggest names in FMCG, producers have been working hard to create products that will excite and entice consumers:
Chocolate Bread Roll, Bridor
French bakery manufacturer Bridor has launched a Chocolate Bread Roll to target the breakfast and afternoon snack markets. Designed to appeal to all ages, the roll has a dough enriched with cocoa powder and dark chocolate chips that Bridor described as giving ‘an intense and comforting taste experience’.
“Wonderfully paired with hot beverages, this unique and visually enticing proposition will help operators to cater for more snacking occasions during the day and bring more choice to their customers,” said Bridor Northern Europe sales director Erwan Inizan.
Soursop Drop doughnuts, Borough 22
London-based free-from doughnut brand Borough 22 has teamed up with Kerth Gumbs, the Anguillan-born chef behind Sky Garden’s Fenchurch restaurant, to create a limited-edition treat using Caribbean soursop fruit.
Gumbs and Borough 22 founder Ryan Panchoo have been brought together by a shared passion for celebrating their Caribbean heritage to launch the Soursop Drop, which will be available until 14 September.
The box of six doughnuts (£34) contains three doughnuts with a creamy soursop custard centre, mango glaze, and crispy plantain chips; and three with mango glaze and crispy plantain chips.
“For me, this collab is a love letter to my Caribbean roots,” says Panchoo. “I first tasted soursop in Grenada, and I’ve never forgotten its surprising, joyful flavour.”
McVitie’s Jaffa Cakes Lemon Yuzu Flavour, Pladis
McVitie’s has unveiled the latest limited-edition Jaffa Cake – a sponge cake topped with a tangy yuzu lemon jelly and crackly chocolate. With its distinctive aroma and unique taste, yuzu has become a must-try for foodies and trendsetters, said the supplier.
“Punchy and refreshingly tangy, it’s a daring take on the original that is set to surprise and delight Jaffa Cake fans,” said Jessica Woolfrey, marketing manager for Jaffa Cakes at McVitie’s owner Pladis UK&I.
Jaffa Cakes Lemon Yuzu Flavour will be available in Tesco from Wednesday 13 August (rsp £1.50).
Mixed Blondie Box, Cutter & Squidge
London-based bakery Cutter & Squidge, which was named Online Bakery Business of the Year in 2024, has launched a white chocolate chip Blondie Box containing six blondies from a mix of three recipes (rsp £18.99). The three flavours are:
- Lemon with a tangy lemon ganache and sweet candied lemon peel
- White Chocolate & Raspberry with freeze-dried raspberries and white chocolate shavings
- Passionfruit & Pistachio that is inspired by Cutter & Squidge’s bestselling cake and features a creamy pistachio ganache with crunchy pistachio pieces, balanced by the sharpness of passionfruit.
Tim Tam Sweet & Salty, Arnott’s
Australian biscuit brand Tim Tam has rolled out a limited-edition Sweet & Salty flavour to Tesco stores (rsp £2.50).
“This biscuit was originally inspired by an April Fools’ prank on social that went viral,” said Tim Tam international marketing manager Talyah Falabella. “The demand from consumers to make this into a real product was so high we just had to make it a reality.”
Rocky Stack’d, Fox’s Burton’s Companies
Fox’s Burton’s Companies (FBC) is hoping to shake up the chocolate biscuit bar category with the launch of sandwich-style bar, Rocky Stack’d. The product combines two golden, crunchy biscuits with a layer of smooth cream in between and is available in two variants, Vanilla Cream and Chocolate Cream (rsp £1.50/six-pack).
“This is all about offering a more indulgent and satisfying option – whether it’s evening snacking or an on-the-go treat,” says FBC trade marketing director David Hebson.
Rocky Stack’d is on shelf now in Asda and rolls out to other retailers from 7 September.
Last month, FBC launched Fox’s Chocolatey Dubai Style Indulgent Creams to tap demand for ‘Dubai style’ treats (rsp £2.65/130g).
Summer Cups, Lola’s
Cupcake specialist Lola’s has unveiled three new summer cupcakes it says are ideal for picnics and as an indulgent treat. Three new recipes are available from Lola’s stores (rsp £5). They are:
- Berries and Cream Summer Cup made from soft sponge pieces layered with berry compote, fresh raspberries and strawberries and topped with whipped vanilla mascarpone cream
- Matcha and Strawberry Summer Cup featuring sponge pieces paired with strawberry compote, fresh strawberries and a whipped matcha mascarpone cream
- Chocolate & Pistachio Summer Cup combining pistachio sponge with chocolate cream cheese, ganache, pistachio kunafa, and whipped vanilla mascarpone cream.
Protein Doughnuts, Simply Doughnuts
Lancashire-based Simply Doughnuts has announced the launch of a new Protein Doughnuts range.
Supplied individually wrapped and weighing 75g each, they are available in three flavours: Cookies & Cream, Hazelnut Swirl, and Triple Choc that each contains 11g of protein. The doughnuts are baked rather than fried, and contain no added sugar. None of the products exceed the HFSS threshold, and they are suitable for vegetarians, free from palm oil and from GM ingredients, said the supplier.
With a nine-month ambient shelf life, they are sold in shelf-ready cardboard trays containing eight individual packets.
McVitie’s Signature Dark Chocolate Caramel Rounds, Pladis
Pladis has expanded its indulgent snacking range, which was developed to help retailers tap the growth opportunity in afternoon and evening snacking, with the launch of McVitie’s Signature Dark Chocolate Caramel Rounds (rsp £2).
“This launch builds on the success of the Signature range which includes Milk Chocolate Caramel Rounds and Chocolate Cream Swirls – where we’ve hit 9% penetration since last year,” said Pladis UK&I senior brand manager Alice Jamieson.
“The McVitie’s Signature range is well placed to tempt treat-seeking shoppers to opt for a biscuit above all else in the evening or simply whenever they’re looking for some extra indulgence.”
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