New to the market, the Crone is an ice cream cone made using Camden-based Dum Dum Doughnut’s baked croissant doughnut dough.
Sold with a choice of artisan ice cream, homemade sauces and a selection of unique toppings, the Crone comes from the world’s first artisan baked doughnut brand, Dum Dum Doughnuts.
With successful London outlets in Brick Lane, Box Park and Harrods, the Crone will launch this week exclusively at the capital’s Camden Market.
Paul Hurley, Dum Dum Doughnuts’ chief executive and founder, said: “As Camden Market’s vision is to encourage and promote young British brands of the future, it made it the obvious place to launch The Crone.”
The Crone is the latest in a series of innovations from the brand, including the Dubai Doughnut – a baked croissant dough filled with Karak Chai Tea, coated in rosewater glaze and dusted in cinnamon and ground pistachio.
The first 50 customers in line at Camden Market, at 11.30am on 30 June will get a free Crone.