Vegans struggle to find food-to-go options despite the growth of veganism in recent years, according to a survey from The Vegan Society.

The research, which polled 2,500 UK vegans, revealed that vegans felt there were still improvements that could be made by supermarkets and cafés, with 91% saying they struggle to find food-to-go items.

The results have prompted The Vegan Society to launch the Vegan on the Go campaign, which aims to bring attention to the growing demand for vegan options and highlight to businesses that veganism is a market trend that is here to stay.

“We’ve seen some fantastic strides forward in terms of new, affordable vegan products in supermarkets and restaurants, but we want to make it even easier for people to go vegan and stay vegan,” said The Vegan Society communications officer Elena Orde.

“Offering vegan food options makes clear commercial sense – businesses are opening the potential market up to not only half a million vegans in Britain, but also to a million more vegetarians, the huge number of meat and dairy reducers, the health-conscious and others who enjoy vegan food from time to time.”

Attitudes towards veganism have changed dramatically recently, with retailers such as Asda becoming the first supermarket to roll out vegan mince pies and Tesco doubling its festive plant-based food offering.

Subscribers can find out what opportunity veganism can offer the baking industry in our latest comment piece.