Paul UK has extended its partnership with food waste app Too Good To Go to its entire store estate.
Consumers can use the app to search for nearby stores with leftover food, which they can then purchase for a low price through the app and collect from the store.
Paul said that, since joining the scheme, it had already saved over 35,000 portions of food from going to landfill and avoided over 88 tonnes of CO2 from being produced. The company added the activity was supporting Paul’s wider mission to minimise all food waste by 2021.
Over recent months Paul has extended the partnership to all 37 Paul shops, using the app to offer freshly made sandwiches, viennoiserie and fine pâtisserie to customers for a reduced price.
Paul also works with food charity The Felix Project by producing a bread and butter pudding from surplus and providing the charity with leftover loaves. This food is used to help vulnerable people including the homeless, those suffering from mental illness, women in refuges, children and the elderly.
“We have been creating quality bread for 130 years, however as it is baked fresh every day, using just four simple ingredients, it can’t be sold the next day,” said Paul UK sustainability manager Rachel Meier.
“The same principle applies to our freshly made sandwiches, salads and viennoiserie. We want to make sure as much of this delicious food as possible feeds people, not landfill, and Too Good To Go is a key partner in this mission to reduce our food waste to zero.”
Paul UK last month reported that turnover has risen 7.4% in the past year as the business has benefited from new product development and improved technology.
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