London social enterprise bakery Providence Row has rebranded as Rise Bakery and launched an online bakery, designed to help support the homeless back into work. 

Debuting today [4 April], builds on the Providence Row Bakery Trainee Scheme, which ran for two years and equipped ex-rough sleepers with the skills to produce high-quality brownies under supervision.

The project, which previously supplied wholesale brownies to cafés in East London, has been extended to cover corporate businesses and consumers. Charity Providence Row said this would give them the scope to help more people turn their lives around.

Brownie gift boxes are being sold in white chocolate & raspberry, and beetroot & double chocolate flavours from £12, alongside a range of other baked goods, including carrot cake, banana bread and golden onion & raisin quiche.

As well as gaining work experience, the trainees are given access to support for any mental health, substance misuse or housing issues they face, as well as help with building a CV. They are also offered the opportunity to complete accredited certificates, including the Level 2 Award in Food Hygiene.

Professional business

Pam Orchard, chief executive, said: “Rise Bakery is a professional high-quality business, but with a difference, because every time people buy from us they’re not only getting a delicious brownie or cake, they’re also helping the people we work with turn their lives around.

“Our trainees flourish in a professional working kitchen, gathering experience and confidence as they go.”

The bakery is also running a pop-up stall at Spitalfields Market on 6 and 7 April.

In 2015, Providence Row Bakery launched a new bike delivery service.