Hand shake

Source: Getty Images

Dawn Foods and Henley Bridge have both expanded their sales teams, while Silvery Tweed Cereals has appointed a quality manager for its technical department.


Dawn Foods

Dawn has appointed two new sales managers with in-depth knowledge of the baking industry.

Leigh Sheldon, Dawn Foods

Leigh Sheldon

Leigh Sheldon, who has worked in technical sales with Dawn in the past, will be responsible for Dawn’s northern-based customers and distributors. Sheldon has 30 years’ bakery experience, starting as an apprentice with Bird’s of Derby and most recently in new product development at Nottingham-based Food Innovations.

Kyle Garner, Dawn Foods

Kyle Garner

Kyle Garner, meanwhile, will manage Dawn’s wholesale accounts. With 10 years’ experience, he has previously worked in sales roles with BFP, Bako and a dairy manufacturer, working with independent bakeries and food manufacturers.

“Dawn Foods’ sales team members have in-depth understanding of the bakery industry,” said Dawn Foods UK and Ireland cluster director Tim Clarkson. “This means they understand the practical challenges that bakers face every day and can advise them on the best solution, whether a technical issue, recipe ideas or a new way to use one of our products.

“I am delighted that Leigh and Kyle have joined the Dawn team and look forward to working with them both.”


Henley Bridge

Ingredients supplier Henley Bridge has expanded its sales force with two new business development managers.

HB_Scott McDaid

Scott McDaid

Scott McDaid will head up sales in the north of England, Scotland, Northern Ireland and the Republic of Ireland, while Lewis Calver will be responsible for sales in the South and South East.

McDaid is a former British wrestling champion who previously worked for Rich Sauces and Bidfood, while Calver worked in car industry sales.

“I’m very excited to have joined Henley Bridge,” said McDaid. “I’m really impressed by the company’s vision for the future.”

HB_Lewis Calver

Lewis Calver

Calver explained that he had trained as a chocolatier when he was younger and that working for a chocolate supplier felt like “a match made in heaven”.

“My industry knowledge will hopefully give me an added dimension and leave me well-placed to advise my customers,” he stated.

Henley Bridge managing director Tracey Hughes said 2023 is set to be a big year for the business, which plans further expansion.

“It’s vital that we have proactive and experienced team members, like Lewis and Scott, to help us realise our ambitious sales targets,” she added.


Silvery Tweed Cereals

Silvery Tweed has appointed Susan Smith as quality manager in its technical department.

Silvery Tweed Susan Smith and Martin Drewery

Susan Smith

Smith will be responsible for all aspects of product quality and will lead a team of four quality assurance operatives and the six-strong hygiene team.

She has worked in the food and drink industry for her entire career, starting at Jus-Rol where she gained experience in auditing. Smith further developed her quality control skills at Greenvale AP and Genius Gluten Free, dealing with raw ingredients and testing.

“I am proud to have joined such a well-regarded business that has been supplying high-quality products to customers for 180 years,” said Smith “The role is one that I am very excited about and will give me plenty of challenges, which is something I thrive on. It also gives me the opportunity to work as part of a well-established and knowledgeable team.”

Silvery Tweed technical manager Martin Drewery added that the role of quality manager is a vitally important one that requires in-depth knowledge and skills.

“Susan has many years working in the industry and brings considerable experience from her previous roles, which will make her a real asset to the technical team and Silvery Tweed as a whole,” he said.