DCA Kerry will be showcasing the exciting new Sanomat fresh cream machine, which has the dual innovations of being a self-creaming system as well as being self-cleaning. "It basically aerates fresh cream and does away with manual, open-bowl mixing," explains Robert Forster of Kerry. "Historically, cream machines have tended to be a bit complex in terms of cleaning and disassembly. With this, you just press a button and it cleans itself. That means it’s got applications from traditional bakery right through to coffee shops where fresh cream is being used."

If you’re looking to develop or change the packaging you use, then bakery packaging specialists Reynards will be on hand to guide you through the options. "We’re looking to get new and existing customers on to our stand to show them our new products and how they can use them in their businesses," says Reynards’ Ian Bennett. On its stand, Reynards will be launching new cardboard pack sandwich containers, as well as promoting its catering packaging such as coffee cups. "Everybody is trying to make cost savings right now, so we’ll be exploring the alternative packaging options available to visitors," he says. "We’ll also have sustainable and environmental packaging on show and we’ll be looking to promote that."

Bakery Conservation Systems will be on site, showcasing the benefits of its retarder/provers, blast freezers and refrigeration. UK manager Richard Lyon says, "Some of our equipment is big, so it would be daunting to bring it all to the show. Instead, we’ll be able to talk through what we do and what we’re all about. I’ll be presenting what we can offer bakers with regard to retarder/provers, freezers, blast freezers and cabinets - all tailored for the craft bakery market, so it’s well worth coming along to have a look."

Renshaw’s Nicola Hemming says the cake decoration ingredients expert will be displaying novelty designs with commercial, eye-catching appeal, and incorporating Renshaw’s Regalice and marzipan. "There will also be sweet treats, free sampling of marzipan and luxury chocolate sugarpaste available on our stand," she adds.

Visitors to the fair will get a free cake and tea or coffee, courtesy of refreshment sponsor Dawn Foods, which will showcase lines from its Adore and Sweet Bakery Snacks ranges. "This is a great regional event, as decision- makers visit the show to make their final buying decisions for 2009 and we are making sure that everyone who attends is refreshed and ready to do business," said Dave Roberts, Dawn Foods’ national accounts controller UK. "With tea or coffee and one of our sweet bakery products, visitors can take time to recharge and plan their day."

Rank Hovis will be sponsors of the Bakers’ Fair North stage area, which, this year, will include HR advice from a top lawyer, plus live bakery and sandwich-making demonstrations (see below).

As well as offering a wealth of valuable business advice, the stage will also host the Richemont Club of Great Britain’s annual prize-giving, following the competition held during the fair. Furthermore, you can pop along to the Rank Hovis stand to speak to representatives about its extensive range of flours and the latest products and applications, as well as gleaning advice on harvest and pricing.

California Raisins will be demonstrating the many bakery applications of raisins and raisin products. A spokesperson says, "Relatively new and unknown, raisin paste or juice concentrate made solely from 100% natural California Raisins, will not only add flavour, colour and texture, but can also significantly extend shelf-life to various baked products."

Jiffy will be showcasing its range of food and snack delivery trucks. Its latest model, the Jiffy Mezze truck, will be on display outside the main hall. The truck has an increased stock-holding capacity and has all the latest, improved LED illumination, with additional safety and security.

Make sure you drop by British Baker’s stand to be in with a chance to win a mini TV. Legal buff Ray Silverstein will also be on hand, after leaving the stage, to give visitors advice on aspects of employment. There will also be a special subscription offer available on the day, so be sure to ask a member of the team for details.

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=== THE VENUE ===

Don Valley Stadium offers a variety of function spaces and team-building areas indoors and out, together with a variety of seminar rooms. Ample free car parking, good accessibility for other parts of the UK, and excellent motorway access, make it an ideal venue for access.

== By Car ==

Leave the M1 motorway at junction 34 (Sheffield Meadowhall). At the roundabout follow signs A6178 city centre & Attercliffe. Go past Meadowhall shopping centre on your right. Keep straight on this road. Pick up local signs to Attercliffe & Don Valley Stadium and Sheffield Arena. Go past the stadium to traffic lights and turn left. The VIP entrance and stadium car park is the second road on the left. Reception areas are located at both ’C’ & ’K’ doors.

== By Bus ==

A large number of bus routes serve the stadium from the Sheffield Transport Interchange. Route numbers include: 2, 69, 130, 287.

== By Tram ==

Sheffield’s multi-million pound light rail system has a dedicated stop within 100 metres of the stadium. Trams connect to the stadium from various locations in the city, including the city centre & Meadowhall.

Don Valley Stadium, Main Reception (C) Door

Worksop Road, Sheffield

South Yorkshire S9 3TL

[http://www.donvalleystadium.co.uk]

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=== THE STAGE AREA, ===

supported by Rank Hovis, will show you how to take your sandwich trade to the next level. Mark Owen of food ingredients experts Leathams will demonstrate how to boost sales for mornings, lunchtime and beyond, using innovative ideas and ingredients. BB columnist Wayne Caddy and baker Richard North will also be on hand to demonstrate how to make a wheat-sheaf, as well as answering your baking questions. Any legal queries? Then ask BB’s employment expert Ray Silverstein, who will be on hand to offer free advice.