National Doughnut Week 2007 will run from 5-12 May and will raise money for The Children’s Trust, a national charity that provides specialist care and rehabilitation for children with multiple disabilities.

Last year, the week raised over £35,000 for the charity and more than 600 bakeries took part all around the country.

To help bakers across the UK raise money this time round, sponsor BakeMark UK is offering free doughnut concentrate mix, publicity advice and point-of- sale material.

As well as giving away enough mix to make 900 doughnuts to any bakers who register before 24 March, ingredients supplier BakeMark is also providing posters, banners, price tickets and counter-top information.

The company is also giving away publicity guide packs, advising bakers on how to get the local media involved with the campaign, including a template press release to send out.

Last year, Warings Bakery in Reading ran two competitions with the local radio station. "It’s all about raising money for The Children’s Trust and having fun at the same time. This has the added benefit of raising our profile in the local community and improving staff morale," explained Kim Cowley, sales director of Warings Bakery.

To register, please go to [] or call Christopher Freeman on 020 8340 1614 or 07776 480032.