Bath Bakery is asking customers to come up with the new name for its healthy diet bread.
The wholesale and retail baker has created the bread for consumers looking for healthy alternatives in the new year.
The person with the best name suggestion will also win a Bath Bakery Christmas hamper, worth £40.
A shortlist of the best names will be posted on its Facebook page with people asked to vote for their favourite by clicking ‘like’.
The bakery said it will also be make a donation, with the amount to be determined by the number of people who vote in the competition.