British Baker is now on Twitter – the real-time social networking and micro-blogging website that allows people or companies to update their ‘followers’ on their latest news.

Twitter has taken the internet by storm and is now being used by bakers as a method of communication with their customers.

Among those posting their latest updates are Greggs, Cooplands of Doncaster and Hummingbird Bakery in London.

Companies can sign up and create a profile on the website, including information about the business, and can post short updates on what they’re up to - of 140 characters or less.

Albion cafe and bakery in Shoreditch, London has taken things one step further by installing the latest techno gadget - BakerTweet - which allows the bakery to send a Twitter alert to any of the cafe’s ‘followers’ on the website, whenever new products come out of the oven.

BakerTweet is a gadget connected to the internet which sends a message out at the push of a button, whenever a product is ready, and different messages can be set up for the various products.

It was produced by Poke, a digital creative agency based across the road from the Albion Cafe, which wanted a way for for its employees to, as they said, ‘perhaps selfishly’, get the freshest products first. The company soon realised its potential and is promoting it to bakers across the country.

Follow British Baker on Twitter at http://twitter.com/BritishBaker

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