Cadbury Cocoa House is gearing up for the launch of the first of 50 planned outlets and is currently looking to work with a London-based specialist bread supplier.
The first outlet is to open in Bluewater shopping centre, Kent in early October, and several further London locations are planned for 2011, "with up to 50 locations planned nationally within the next five years", said a spokesperson for the firm.
The outlets will be serving traditional home-made afternoon teas including items such as sandwiches, cakes and patisserie, but the menu is still being finalised, added the spokesperson. The outlets will also house a retro ice cream parlour, offering Knicker-bocker Glories, and champagne will be available by the glass.
"The plan is to offer something totally unique, which taps into British values and British heritage, bringing a touch of affordable luxury and nostalgia to the high street," explained the spokesperson.
She added that Cadbury Cocoa House will take cues from the past as its inspiration for the future. It will regularly revise its menu and will feature a "post-modern interior and upbeat ambience reminiscent of yesteryear".
Any London-based specialist bread manufacturers interested in supplying the outlets should email email@example.com.