Lyons cashes in on teatime

Premier Foods' cake brand Lyons has launched a new range of Teashop Classic Cakes to capitalise on teatime eating occasions. The cakes will be available in St Clements, classic choc chip and sultana and cherry variants. According to the firm, large ambient cakes are a key driver of the cakes and pastries category, a growing area in sweet bakery occasions at teatime. Thirty-four per cent of Lyons' cakes are eaten at teatime, according to Premier Foods.

Mastering fleet tracking

Cheshire-based Roberts Bakery has been working with Masternaut to monitor and manage its 70-strong fleet, which delivers bread and pastry products across the UK. It will be using the latest satellite tracking technology Masternaut Three X's vehicle tracking service, which provides real-time and recorded data, enabling Roberts to optimise its delivery schedule and routes.

Freeze frame for pasties

West Cornwall Pasty Co has given its customers the chance to buy its pasties in a frozen format to take away and bake at home. The move comes on the back of customer requests to be able to purchase the pasties to eat when they want.

Rising to the challenge

St Anne's College was the venue for The Rise of Real Bread Conference a place where the Gandalfs and Aslans of all baking things, philosophic and prophetic, gathered.

Salt debate rumbles on

You thought the salt debate had gone away? Think again! Judging by events last week, the political will is not about to wane (well, at least not until 6 May).


Concerns about the environment are well down the list of consumers' concerns about the future, according to research from AC Nielsen, presented at a recent Food and Drink Innovation Network summit.

Seed pricing

Pine nuts: Pine nut prices have remained at incredibly high levels since the last report with a growing sense of further supply issues as the season progresses. With a weaker sterling, dwindling supply and a strong demand for seeds overall, it is difficult to see where any respite can come from other than a wholesale defection away from what has effectively become a punishingly expensive commodity.

In Short

Pork Farms gets Gist

Reporting in Sandwich sales up, but challenges remain

Despite all the gloom of the recession, evidence suggests that sandwich sales are doing well, with sales up by some 3% in volume year-on-year.

Hovis' £5m drive for British wheat

Hovis has launched a £5m television advertising campaign to support its move to using 100% British wheat in its loaves last month.

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